If you are looking for the best digital products to sell on Etsy and other online platforms, then you are in the right spot. Contrary to what many people may think in terms of Etsy, Etsy is not just a marketplace for vintage and handmade items. Etsy is also a top place to sell and find digital products that can be downloaded immediately. You can create a product one time and sell it over and over again.
I currently have 5 different stores on Etsy. Four of my stores focus solely on digital products. When you are on Etsy, there are so many things to choose from. I’ve taken the time to narrow down the list and give you what I think are the top 21 digital products that you should focus on when it comes to launching your digital product business.
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Types Of Digital Products To Sell On Etsy
- Planner Pages – Help your customers get organized with beautiful and functional planner pages.
- Digital Wall Art – From motivational quotes to abstract designs, digital wall art is a popular choice for home decor. From typography to watercolor prints, printable art is a hot commodity on Etsy
- Social Media Templates – Stand out on social media with customizable templates for Instagram, Facebook, and more.
- Digital Scrapbooking Kits – Create beautiful scrapbook pages with digital kits that include papers, elements, and more.
- Stock Photos – Perfect for bloggers and business owners, stock photos add a professional touch to any project.
- Invitation Templates – Whether it’s for a wedding, birthday, or other special occasion, customizable invitation templates are a popular choice.
- SVG Files – For those with cutting machines, SVG files allow you to create intricate designs for vinyl, paper, and more.
- Printables – From meal planners to coloring pages, printables are an easy and affordable way to add value to your shop.
- Presets – Give your customers the tools to create stunning photos with Lightroom presets for desktop and mobile.
- Website Templates – Make it easy for small business owners to create a professional website with customizable templates.
- E-Book Templates – If you’re a writer or blogger, offer your readers customizable e-book templates for a professional look.
- Pattern Designs – From floral to geometric, pattern designs are perfect for creating fabric, wallpaper, and more.
- Clip Art – Add a personal touch to your projects with clip art that can be used for invitations, cards, and more.
- Printable Labels – Perfect for organizing, printable labels are a popular choice for home decor and storage.
- Digital Papers – Create beautiful backgrounds and textures with digital papers in a variety of patterns and colors.
- Printable Stickers – Add a personal touch to your planner or journal with printable stickers in a variety of designs.
- Digital Brushes – Create beautiful art and designs with customizable digital brushes.
- Instagram Story Templates – Make it easy for your customers to create eye-catching Instagram stories with customizable templates.
- Blog Post Templates – For bloggers, offer customizable templates for blog posts that include headers, images, and more.
- Resume Templates – Help job seekers stand out with customizable resume templates.
- Business Card Templates – Make it easy for small business owners to create professional business cards with customizable templates.
- Digital Download Bundles – Offer your customers a variety of digital products in one convenient bundle.
- Photo Collage Templates – Create beautiful photo collages for prints, social media, and more.
- Wedding Sign Templates – Add a personal touch to your wedding decor with customizable sign templates.
- PowerPoint Templates – Make it easy for business owners to create professional presentations with customizable PowerPoint templates.
- Wedding Invitation Suites – From invitations to RSVP cards, offer customizable wedding invitation suites.
- Photoshop Actions – Make it easy for photographers to create stunning photos with customizable Photoshop actions.
- Printable Wall Art – Add a personal touch to your home decor with printable wall art in a variety of styles.
- Printable Calendars – Help your customers stay organized with customizable printable calendars.
- Digital Planners – Make it easy for your customers to stay organized with customizable digital planners.
- Recipe Cards – Add a personal touch to your recipe collection with customizable recipe cards.
- Instagram Highlight Covers – Make it easy for your customers to create a cohesive look on Instagram with customizable highlight covers.
- Printable Bookmarks – Perfect for book lovers, offer customizable printable bookmarks
Creating Your Digital Products
There are a ton of tools that you can use to create your digital products to sell on Etsy. I attended the Art Inst. in Atlanta for Web Development and Graphic Arts and I’m here to tell you that you do not need to be a graphic designer to use the plethora of graphic design tools that are at your fingertips.
Below is a list of the top tools that you can use to create your digital products.
Canva
Canva is at the top of the list when it comes to creating digital products for Etsy as it allows you to create editable templates that anyone can download and anyone can edit if they have a Canva account. It’s practical and budget-friendly.
Canva had a major overhaul in February 2023, with the company adding a ton of new tools for users. With more than 250,000 + free templates at your fingertips and in excess of a million + graphics, stock photos, and icons for the pro-membership. Canva has a free plan, – paid plans start at $12.99
Canva enables you to create products from stickers, templates, videos, social media and so much more. In my opinion, it has one of the easiest drag-and-drop editors on the market.
Adobe
Adobe Creative Cloud offers a robust suite of over 16 powerful tools that cater to various levels of creativity and skills. The emphasis is on graphic design, video editing, PDF management, and illustration. Some of the notable tools within the Adobe Creative Cloud system include renowned applications like Photoshop, Lightroom, and Illustrator.
Whether you need to edit images, enhance photographs, create stunning illustrations, or work with multimedia content, Adobe Creative Cloud provides a comprehensive set of professional-grade software to bring your creative vision to life.
If you plan to sell items such as lightroom presets, vector graphics and PDFs (digital planners) then Adobe may be the way to go.
Pricing for access for Adobe Creative Cloud varies based on monthly or yearly plans. They do offer student discounts and I’ve always negotiated my annual rate down.
GIMP
GIMP, a versatile image editor, is designed to work seamlessly across multiple operating systems. It is similar to what you would see inside of Adobe without the price tag. It is open-source software, which means you have the freedom to modify its source code and distribute your own changes if you are into that.
The highlight of GIMP is that it mimics Adobe Photoshop and Illustrator in my opinion and functions pretty much the same. If you are going to create digital artwork, then it is a great tool to resize your digital art into the proper size formats
GIMP supports a broad range of file formats, including popular formats such as JPEG, PNG, GIF, TIFF, and PSD (Photoshop Document). This ensures seamless compatibility with different file types and makes it easy to work with images from various sources.
Visme
Visme is an exceptional web-based graphics tool that empowers users to design a wide range of creative assets, including social media templates and digital prints. With its intuitive drag-and-drop editor, it is particularly well-suited for beginners who want to create stunning visuals without any prior design experience.
Visme offers a vast catalog of icons and graphics, providing users with a plethora of options to enhance their designs. Additionally, Visme offers a rich collection of templates that can serve as both inspiration and a starting point for creating personalized, branded templates. Users even have the opportunity to sell their customized templates as digital products. While the free plan has some limitations, opting for the paid plan grants users access to a host of additional features, unlocking even more creative possibilities.
How To Create Passive Income From Etsy Digital Products
Creating passive income from Etsy digital products is not hard. Don’t overthink the process, especially now that we have tools such as Mid-Journey and Chat-GPT at our fingertips. I recently created and sold African Princess coloring pages. It took me less than 15 minutes to create over 30+ images for a coloring book, which I put on Amazon KDP; and I put the same pages on Etsy as digital downloads.
- Identify a Niche: Research popular niches on Etsy and identify areas where there is a demand for digital products. Look for gaps or underserved markets where you can offer unique and valuable products.
- Develop High-Quality Products: Create digital products that are well-designed, well-written, and provide value to customers. This could include e-books, printables, templates, graphics, or digital art. Ensure that your products are visually appealing and meet the needs of your target audience.
- Optimize Product Listings: Use relevant keywords, clear descriptions, and eye-catching images to optimize your product listings. This will improve your visibility in Etsy’s search results and attract more potential customers.
- Build a Strong Brand: Establish a strong brand presence on Etsy by using consistent branding elements across your shop, product listings, and promotional materials. This will help you stand out from competitors and build customer loyalty.
- Promote Your Products: Take an active role in promoting your Etsy shop and digital products. Utilize social media, content marketing, and email marketing to reach a wider audience. Collaborate with influencers or bloggers in your niche to increase visibility and drive traffic to your shop.
- Offer Bundle Deals or Subscription Options: Consider offering bundle deals or subscription options for your digital products. Bundling related items together or providing ongoing access to new releases can incentivize customers to make repeat purchases, increasing your passive income stream.
- Provide Excellent Customer Service: Respond promptly to customer inquiries, provide support when needed, and strive to deliver a positive buying experience. Happy customers are more likely to leave positive reviews and recommend your products to others.
- Analyze and Optimize: Regularly analyze your sales data, customer feedback, and market trends to identify areas for improvement. Experiment with different pricing strategies, product variations, or promotional tactics to optimize your passive income generation.
Embark On Your Digital Product Journey With Etsy’s Marketplace
Selling products on the Etsy Marketplace isn’t difficult. Honestly, the hardest part is setting up your seller’s account and simply getting started. It’s one of the best ways to earn passive income. To date, I’ve made over $6k from just one of my Etsy Stores.
One of the great things about selling digital products on Etsy is that the platform is going to connect you with potential buyers that are looking for your products. Stop waiting! Join Etsy today and turn your digital products into a thriving business.
Final Thoughts On The Best Digital Products To Sell On Etsy
When it comes to selecting the best digital products to sell on various platforms, it ultimately depends on your individual skills, interests, and target audience. Make sure that you choose products that align with your expertise and provide value to potential customers.
From e-books, stickers, digital art and so much more, the sky is the limit when it comes to selling digital products on Etsy.
Make sure that you take the time to research your competition and identify niches that have high demand. What does the market want? I like to go on Etsy and see how many items have sold and how many items are in someone’s shopping cart. I recently came across an item and Etsy showed that it was in 120 shopping carts. I can assure you that I will be creating a similar item.
Don’t forget to make sure you create quality products. With dedication, creativity, and a well-executed strategy, you can turn your digital products into a lucrative venture and build a sustainable online source of passive income.
Best Digital Products To Sell On Etsy in 2023
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