People are trying to figure out how to sell digital products on Pinterest as Digital Products, MRR, PLR are all the rage at the moment. If you’re like me, you know that digital products are a boss move for building long-term income online. It’s one of the most effective ways to diversify your income streams, which is key to creating a profitable business that doesn’t require you to grind 24/7 (we’re talking about that self-employed hustle).
One of the best ways to generate that sweet passive income is by creating both low-ticket and high-ticket digital products, and then promoting them on Pinterest.
Pinterest is a goldmine for service providers with digital products, offering the chance to make sales on autopilot (yes, passive income, baby!) and letting you “drop-and-go” with your products.
Once you’ve set up your Pinterest account with the best marketing practices, the rest is smooth sailing. You’ll need to maintain your account, but honestly, it doesn’t take much to launch your digital product successfully on Pinterest. Once it’s up and running, you’re good to go!
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How to Sell Digital Products on Pinterest In 7 Easy Steps
Selling and promoting your digital products on Pinterest is as simple as pinning them—though that may sound like an oversimplification. To get the best results, you’ll want to offer both low ticket as well as high ticket digital products on Pinterest.
- Set Up Your Pinterest Account for Success: Optimize your profile and boards with relevant keywords.
- Pin Regularly: Consistency is key. Aim for daily pins to keep your content fresh.
- Leverage Keywords: Use SEO-friendly keywords to help your pins show up in Pinterest searches.
- Create Eye-Catching Pin Designs: Use visually appealing images and compelling text to grab attention.
- Link to Your Product Pages: Ensure every pin links directly to your digital product’s landing page for easy access.
- Engage with Your Audience: Respond to comments and interact with followers to build a community.
- Track Your Analytics: Monitor Pinterest analytics to understand what’s working and adjust your strategy accordingly.
Sidenote: I highly suggest that you batch create your pins, then schedule them- in simplified terms – create 25 pins for the same product (yes you need to create different pins, Pinterest does not like you to use the same pin over and over) create your pins all at the same time and get them done! You can schedule your pins insided the pinterest platform.
Other strategies include promoting your pins with ads, pinning to group boards, and using Idea pins to showcase your offers. If your account has access, you can even link directly to your products through these pins. Don’t sleep on creating carousel pins also.
At the end of the day, as long as your digital product is top-notch and clearly speaks to your target audience, your idea avatar, then your focus should be on the pin itself—both the design and the details. Here are some examples of pins that have delivered great results for my clients and me in promoting digital products on Pinterest.
What Are the Best Digital Products to Promote on Pinterest?
- Digital Planners and Journals: Customizable and aesthetically pleasing, these are highly popular for organization enthusiasts.
- E-books and Guides: Informational content that addresses specific pain points or interests, perfect for niche markets.
- Canva Templates: Pre-designed templates for social media, resumes, and business branding.
- Online Courses or Mini Course: Educational content that offers value and skill-building in various fields.
- Masterclasses and Workshops: Think a webinar or zoom session, which may or may not be pre-recorded.
- Digital Art and Wall Prints: Art prints that can be downloaded and printed for home decor.
- Stock Photos and Graphics: High-quality, royalty-free images or graphics for bloggers and content creators.
- Social Media Content Packs: Bundles of graphics, captions, and hashtags designed to enhance social media presence.
- Website Themes and Templates: Pre-designed themes for WordPress, Shopify, or other platforms.
- Recipe Cards and Meal Planners: Customizable cards and planners for meal prep enthusiasts.
- Business and Marketing Worksheets: Tools to help entrepreneurs and small businesses plan and strategize.
- Printables: Are a low-cost alternative to templates, and they’re perfect for audiences who prefer DIY options. Think coloring pages, planners, trackers, and checklists.
1. Digital Planners And Journals
Digital planners and digital journals have become increasingly popular as they offer a modern, eco-friendly solution for staying organized and creative. Designed to be used on tablets and other digital devices, these tools allow users to effortlessly plan their days, set goals, and track habits without the need for paper. Digital planners often feature hyperlinked tabs and customizable templates, making navigation intuitive and user-friendly. They can be easily edited, rearranged, and reused, providing a flexible and sustainable alternative to traditional planners.
Digital journals, similarly, provide a space for reflection, creativity, and personal growth, with the added benefit of incorporating multimedia elements like photos, drawings, and even audio recordings. Both digital planners and journals are compatible with popular note-taking apps like GoodNotes or Notability, allowing users to personalize their experience further. The convenience, customization, and environmental benefits of these digital tools make them a favorite among tech-savvy individuals looking to enhance their productivity and mindfulness.
2. Ebooks
Ebooks are one of the most practical, easy and effective digital products you can sell on Pinterest. They’re perfect for establishing building an email list, creating authority, generating leads, and positioning yourself as an expert—all with minimal effort. Plus, creating an ebook can be super affordable.
You can find ebook templates on platforms like Canva, Creative Fabrica Creative Market, Etsy, and more. Personally, I love using Pexels for its stock photos, and Etsy is my go-to for templates, and educational resources for entrepreneurs in addition to the items that I create.
3. Canva Templates
Thanks to user friendly platforms like Canva, selling digital templates online has never been easier. Whether you’re offering Invitation templates, Digital Planner templates, Pinterest Pin templates, social media graphics, or templates that are geared to a specific niche such as Realtors, templates are simply hot commodity.
Even if you don’t want to set up a shop on your website, Etsy is a great alternative. It’s a certified Pinterest partner, allowing you to link your shop directly to your Pinterest account for seamless tracking of your marketing efforts.
4. Online Courses or Mini-Courses
Courses can be a sweet spot of passive income and a fantastic digital product to market on Pinterest. Your course can range for a low-ticket $7 mini course or a high-ticket program, there’s plenty of potential here.
That said, creating a course does come with upfront and ongoing costs, from design to updates. But if you’re committed to offering top-quality content, the rewards can be worth it.
I personally use Thrivecart to host my courses, but there are plenty of platforms out there. Do your research and choose the one that best fits your needs and budget. Need a little help, here are a few to get you started: BEACONS.ai (yes you can host a course on BEACONS). Podia.
5. Masterclasses and Workshops
Masterclasses and workshops are another popular way to deliver valuable content to your audience. Whether you offer them as evergreen lead magnets or paid products, these are perfect for Pinterest promotion.
Masterclasses are usually one-time events, often leading into a paid program. Workshops, on the other hand, can be multi-day events with actionable tasks. And if you’re into audio content, consider offering an audio masterclass or workshop—perfect for YouTubers looking to monetize
6. Digital Art and Wall Prints
Digital art and wall prints offer a unique and customizable way for individuals to enhance their home decor. These downloadable art pieces range from minimalist designs and abstract art to motivational quotes and intricate illustrations, catering to a variety of tastes and interior styles. Buyers can print these artworks at home or through a professional printing service, choosing their preferred size and medium, such as canvas, poster, or framed prints. The versatility of digital art means it can be tailored to fit any space, whether it’s a living room, office, or bedroom. This flexibility, combined with the wide array of available designs, makes digital art and wall prints an attractive option for those looking to personalize their living spaces quickly and affordably.
7. Stock Photos and Graphics
Stock photos and graphics are essential resources for bloggers, content creators, and businesses looking to elevate their visual content without the need for a professional photographer. These high-quality, royalty-free images and graphics can be used across various platforms, from websites and blogs to social media posts and marketing materials. Whether it’s a stunning landscape photo for a travel blog, a professional headshot for a LinkedIn profile, or eye-catching graphics for a promotional campaign, stock photos and graphics provide a convenient and cost-effective way to enhance visual storytelling. With the growing demand for fresh and engaging content, these digital products are indispensable for anyone looking to make a strong visual impact.
8. Social Media Content Packs
Social media content packs are comprehensive bundles designed to help individuals and businesses maintain a consistent and professional online presence. These packs typically include a variety of pre-designed graphics, customizable captions, and carefully curated hashtags tailored to specific platforms like Instagram, Facebook, and Pinterest. By providing ready-to-use content, these packs save users time and effort while ensuring that their social media feeds are visually appealing and on-brand. Whether it’s a set of Instagram story templates, Facebook post designs, or Pinterest pin graphics, social media content packs offer a hassle-free solution for keeping social media profiles active and engaging.
9. Website Themes and Templates
Website themes and templates are pre-designed layouts that allow users to quickly and easily create professional-looking websites without the need for extensive coding knowledge. Available for platforms like WordPress, Shopify, and Squarespace, these themes come with customizable features, such as color schemes, fonts, and layout options, enabling users to tailor their site to their brand or personal style. Whether you’re building an e-commerce store, a blog, or a portfolio, website themes and templates provide a solid foundation for a polished and functional online presence. With the flexibility to adjust and personalize each element, these digital products make it possible for anyone to launch a professional website in a fraction of the time it would take to build one from scratch.
10. Recipe Cards and Meal Planners
Recipe cards and meal planners are practical and visually appealing tools for anyone who enjoys cooking or wants to streamline their meal preparation process. These digital products can be downloaded, printed, and used to organize recipes, plan weekly meals, and create grocery lists. Customizable and often beautifully designed, recipe cards allow users to keep track of their favorite dishes in a format that’s easy to share or gift to others. Meal planners, on the other hand, help users stay organized by outlining their meals for the week, reducing food waste, and saving time. With the increasing interest in healthy eating and meal prep, recipe cards and meal planners are popular choices for those looking to enhance their culinary routines
11. Business and Marketing Worksheet
Business and marketing worksheets are invaluable tools for entrepreneurs, small business owners, and marketers who need structured guidance in planning and strategizing their operations. These digital downloads typically include worksheets for setting business goals, mapping out marketing strategies, tracking key performance indicators (KPIs), and more. By providing a clear framework, these worksheets help users break down complex tasks into manageable steps, ensuring that they stay focused and organized. Whether it’s a brand positioning worksheet, a content calendar template, or a sales funnel planner, these tools empower users to make informed decisions and execute their business strategies with confidence.
12. Printables
Printables are a low-cost alternative to templates, and they’re perfect for audiences who prefer DIY options. Think coloring pages, planners, trackers, and checklists.
While printables are generally lower-cost items, they can be a great way to diversify your digital product offerings—especially if your audience is all about that DIY life.
Can You Sell on Pinterest? Absolutely, Sis!
Pinterest is hands down one of the best platform for selling and marketing digital products to generate passive income. While it may take a little time to gain traction, Pinterest’s search engine capabilities make it a long-term investment. Pinterest is in fact a search engine, not just a place to find recipes.
The beauty of Pinterest is that your pins don’t just disappear after you post them. The can be seen over and over again and the can be repinned a million times. They will continue driving traffic and sales for months, even years, after you’ve hit “publish.” And that’s the key to long-term success.
If you are ready to dive in then grab the Pinterest Unleashed guide during the pre-sale!
If you love the info, then make sure to PIN IT!
