If you are like most new bloggers and you are struggling to get your blog noticed on Google and social media, you’re not alone. The truth is that Blogging is not easy, but there are some basic steps that you can implement to get your blog noticed right out of the gate. Blogging is a uniquely curated recipe of sorts. It is one part writing great blog posts; 2 parts making sure everything is SEO; 2 parts Social Media; 1 cup of Pinning Pinterest Pins, 2 parts mailing list; a quarter cup of the right theme and hosting and the remaining ingredients are a pinch of this and that behind the scenes. If you mix all the ingredients just right, you will end up with a blog site that you can earn a living from. Honestly, that is the goal.
With so much content being published on the internet every day, it can be difficult to stand out and attract a large audience. However, there are steps you can take to increase the visibility of your blog and reach a wider audience. I’m sharing 21+ actionable strategies for getting your blog noticed on Google and social media. From collaborating with other bloggers and utilizing social media to optimizing your blog for search engines and creating valuable content, we will cover everything you need to know to boost the visibility of your blog and attract more readers. So, if you’re ready to take your blog to the next level, keep reading to learn how to get your blog noticed
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Get Your Blog Noticed
Pre-Planning Stage
Before you jump head-first into the frying pan of blogging, I highly suggest that you take a week or two and just do an in-depth search on what blogging is, terms, tools, processes, SEO, and everything in between. I see so many bloggers in groups that will say, I launched my blog today, what do I need to do next? That is an absurd way to start a business. I can’t imagine that you would open a Coffee Shop and know zero about Coffee. Imagine being open for business and you don’t know the coffee flavors or how to brew coffee. You will save yourself a ton of heartache, wasted time, and money if you simply spend some time learning about blogging first.
1. Pick Solid Hosting
Your hosting is one of those items that are behind the scenes but plays such a critical role in your blog’s functioning. You absolutely need to be self-hosted. If your goal is to earn money from your blog, then you need to be self-hosted. I discuss why in this article on Self-Hosting. I currently use Bluehost and so far, it has been ok!. I had a few issues in the beginning. I will honestly say they have gotten better over time.
2. Pick A Premium Theme
Make sure that you select a theme that you can grow with. Most free themes do not come with support or updates. Research your competition and see what themes they are using. You want a theme that you can tweak and personalize the look so that you don’t end up with a cookie-cutter feel. Also, understand that choosing the wrong theme could result in your site loading slowly or not transitioning when someone is viewing the site on their mobile device.
There are several different well-known themes to choose from. I use 17th Ave Designs which is built on the Genesis Parent Theme. Other well-known theme builders include Astra and Elementor.
3. Select Good Plugins
If your blog is your house, then think of your plugins as your accessories. Plugins are essential. There are going to be plugins that you will need to install in order for your theme to work ( these are normally pre-installed) or you get directions on installing them when you are installing your theme to WordPress.
Here is my list of must-have plugins:
Here is my list of must-have plugins:
- RankMath – This is a cool Search Engine Optimization (SEO) Plugin that enables you to optimize your content. I recently switched over from YOAST SEO To Rank Math
- Google Site Kit
- Yoast Duplicate Post- A simple plugin that allows you to duplicate a post. You can create a template of a post style and use it over and over again vs. having to create a post from scratch.
- Grow By MediaVine All-in-one social sharing. Not only can you add social share buttons, you can also insert the pictures and text that will be shared when someone opts to share your blog post. $39 a year.
4. Implement A Mailing List
One of the most overlooked tools that you need to have from day one is a mailing list. Your mailing list is money in the bank and you own your mailing list. Having a mailing list allows you to have direct contact with your readers.
I use ConvertKit and it is amazing.
Automation
5. Automate Your Processes
One of the best things that you can do in your business is to automate any processes that you can automate. There are several tools that will allow you to automate your social media. Take heed and automate. Use tools such as Simplified to Pre-schedule your content on social media. If you are just getting started, you can use FB Business Suite To pre-schedule content to both FB and IG. My current favorite tool is Simplified. Not only can I use it to pre-schedule content, it comes with a suite of tools that is amazing.
If you want to get a jumpstart on scheduling content for the entire year, then use the Social Media Content Calendar, it is done for you content. It includes stock photos, canva templates and so much more.
The goal is to batch-create content, plug it into the automation tools and let the tools post your content for you. Hence you don’t need to wake up on a daily basis, thinking about what you are going to post today. Some of your blogging success will depend on your ability to automate processes.
6. Schedule Your Pins With Tailwinds
Understand that Pinterest is to Bloggers What gas is to a car. You can drive the car with 89 gas but your car will drive better with premium. Pinterest Pins are premium gas for your blog. Pinning manually to Pinterest is time-consuming and tedious. Using Tailwinds enables you to take one Pin and schedule it to multiple boards over a period of time.
Pinterest is one of the easiest ways to get eyes on your blog and get your blog noticed.
Social Media
7. Choose the Best Social Media Platform
Social media can play a significant role in your blogging success. In a perfect world, you would want to be on all platforms everywhere. However, we know that is not practical. You need to master one or two social media platforms. I am not saying that you shouldn’t post to all social media. I am simply suggesting that you become an expert at one or two of them. Take your pick and become an expert so that you completely understand the ins and outs of your chosen social media platform(s). Figure out which platform(s) will work best for what you hope to achieve with your blogging business.
Understand that Facebook, Instagram, Youtube, Pinterest, and Tiktok all work differently. If you are going to use Pinterest to drive traffic then be the best at Pinterest. Know all the nuances, ins, and outs of Pinterest. Figure out where your audience is hanging out and navigate there.
8. Engage With Others On Social Media
Blogging is a team sport and as such you need a team. It’s important for you to engage with other folks on social media. Make sure that you have added social sharing to your blog posts. I currently use Grow with MediaVine. You want your readers to assist you in getting your blog out.
Blogging Action Items
9. Join A Few Facebook Groups
10. Share Your Fellow Blogger’s Content
11. Guest Blog
12. Use A Call To Action On Everything
13. Content Upgrade
14. Create A Resource Library
15. Collaborate With Your Fellow Creatives, Influencers & Bloggers
16. Operate From A Place Of Giving (Integrity & Credibility)
17. Don’t Be Shy, Share Your Wins And Success
18. Invest Money In Your Business
19. Use Google Analytics, Google Trends, Google Search Console & Google Keyword Planner Tool
21. Master Your Niche And Show That You Are The Resident Expert
22. Establish Your Authentic Self
23. Show Up Daily
24. Use Paid Ads
25. Leverage Your Affiliates
26. Create Your Own Online Community
27. SEO – Your Content & Your Images
28. Use Pin-Friendly Blog Images
29. Repurpose Your Blog Content
30. Create A Blogging Tribe
21 Additional Blog Strategies
- Collaborate with other bloggers or influencers in your niche.
- Write guest posts for other popular blogs in your industry.
- Utilize social media to promote your blog and interact with your audience.
- Participate in relevant online communities or forums.
- Attend conferences or events related to your niche.
- Use email marketing to reach out to your subscribers.
- Create visually appealing graphics or videos to share on social media.
- Optimize your blog for search engines by using relevant keywords and tags.
- Offer valuable and informative content that your audience will want to share.
- Host webinars or online workshops related to your niche.
- Offer free resources or tools on your blog to attract more visitors.
- Run a contest or giveaway to attract new followers.
- Utilize Pinterest and Instagram to showcase your blog and content.
- Collaborate with brands or companies related to your niche.
- Use hashtags on social media to reach a wider audience.
- Utilize YouTube to create video content and promote your blog.
- Create an email newsletter to regularly update your subscribers on your latest content.
- Use LinkedIn to connect with other professionals in your industry.
- Utilize Facebook Groups to connect with your audience and promote your blog.
- Create a strong and professional brand image for your blog.
- Network with other bloggers and industry professionals to gain more exposure for your blog.
By implementing these 21 strategies, you can effectively get your blog business noticed and attract a larger audience. Don’t be afraid to get creative and try new things, as this will help you stand out in a crowded online space. With a little bit of effort and persistence, you can succeed in growing your blog business and reaching your goals.
Related Blogging Posts
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